Chucks, known as Chuck Taylor All Stars, are considered the most successful shoe model in history and have been sold well over 655 million times by their production company Converse. The cult shoe is a former one ankle-high basketball shoe made of textiles with soles non-slip rubberon the inside of which the company logo is attached. Chuck, which are also available under the name Cons or Connies, are now available in different designs and colors and now also with heels or leather elements.
The development of Chucks – from a simple basketball shoe to a cult model
In 1908 the Converse Rubber Shoe Company was founded by Marquis Converse in the United States of America and initially produced shoes for winter and later also sports shoes for various sports such as Basketball, tennis, soccer or jogging were suitable. Basketball was a relatively new sport and appropriate equipment and suitable and functional clothing were developed first. With the brand All star In 1917, the company’s first black basketball shoes were launched.